Incabloc, advertising Incabloc, advertising Incabloc, advertising

Adventures in advertising

The advertising strategy adopted in 1948 aimed to create global public demand for a component presented as the token of a good quality watch.

Over the years, the Incabloc brand gained international awareness. The marketing policy of promoting a technical component to the general consumer was unique in watch industry communications. The promotional material was used in 22 languages.

 

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